Job Description
The Sales Development Representative (SDR) is responsible for identifying and qualifying potential customers through outbound and inbound lead generation activities. The SDR will work closely with the sales and marketing teams to develop strategies for reaching new prospects, setting up meetings, and contributing to the overall sales pipeline.
Responsibilities
Lead Generation
- Conduct outbound prospecting activities such as cold calling, emailing, and social media outreach to identify potential customers.
- Qualify inbound leads from marketing campaigns and website inquiries.
- Research and identify target accounts and key decision-makers.
Qualify Leads
- Engage with prospects to understand their needs and pain points.
- Assess the fit between the prospect’s needs and the company’s solutions.
- Schedule qualified meetings or calls for the Account Executives.
Pipeline Management
- Maintain accurate and up-to-date records of all sales activities in the CRM system.
- Track and manage leads through the sales funnel, ensuring timely follow-up and communication.
- Provide regular updates on lead generation activities and results.
Collaboration
- Work closely with the marketing team to develop and refine lead generation strategies.
- Collaborate with Account Executives to ensure a smooth handover of qualified leads.
- Participate in sales meetings and training sessions.
Performance Metrics
- Achieve and exceed monthly and quarterly lead generation targets.
- Monitor key performance indicators (KPIs) such as the number of leads generated, conversion rates, and meeting quotas.
- Continuously improve performance through feedback and coaching.
Qualifications
- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
- More than 3 years of proven experience in a sales development role, preferably in the technology sector.
- Excellent communication and interpersonal skills.
- Strong organizational and time management abilities.
- Self-motivated with a results-driven approach.
- Familiarity with CRM software (e.g., Salesforce, HubSpot) and sales tools.
- Ability to work in a fast-paced environment and handle multiple tasks simultaneously.
- Strong research and analytical skills.
Assignment
Develop a lead generation strategy for a new software product. Include methods for researching and prioritizing leads, sample outreach messages, key qualifying questions, and how you would track and manage these leads in a CRM. Prepare to discuss in the interview.