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SAP Customer Data Management

At Gravity, we firmly believe that exceptional customer experiences stem from the consolidation and standardization of customer data—both online and offline. This conviction underscores the significance of customer data management, a domain where SAP proves to be exceptionally efficient. As a trusted SAP Gold Partner, Gravity understands the critical nuances at every touchpoint and channel in the customer journey.

SAP Customer Data Management
SAP Customer Data Platform (CDP) Services by Gravity:

  • Unified Customer Data Management : Bridge front-end and back-end customer data seamlessly to gain a comprehensive understanding of your customers. Visualize customer profiles, their relationships, and associated accounts for a holistic perspective.
  • Real-time Customer Insights with AI : Leverage AI learning models tailored for your industry to uncover real-time customer insights. Our industry accelerators, powered by customer data, help solve unique challenges with specific data models and propensity models.
  • Pre-integration with Back-office Data : Integrate ERP, supply chain management, and other cloud solutions effortlessly using a common data model. Gravity ensures a smooth connection with your existing systems for a cohesive data management strategy.
  • AI Readiness for Enriched Insights : Our SAP CDP services enhance customer insights and operational intelligence through generative AI. Elevate your understanding of customers with advanced AI capabilities embedded in the data management process.
  • Data Privacy and Governance : At Gravity, we recognize the value of accurate and credible data. Our solutions are built on an enterprise identity and data privacy foundation. Ensure data privacy compliance with features like customer profiles showing consent and data governance.
  • Zero-Party Data Expertise : Activate permission-based profile data shared directly by customers. Our expertise lies in leveraging zero-party data to fuel engagements and enhance customer relationships.
  • Grow Your Business through Focused Engagements : Maximize every customer interaction as an opportunity for business growth. Gravity’s SAP CDP services offer various connectors, including SAP front-end and back-end connectors, and third-party connectors for diverse use cases.


SAP Customer Data Cloud (CDC) Services by Gravity:

  • Identity Management Solutions : Gravity’s SAP Customer Data Cloud services offer a full suite of identity management solutions. This includes Customer Identity and Access Management for end-users and B2B interactions, along with privacy data governance featuring Enterprise Consent and Preference Management.
  • Secure Data Governance : Build trust and protect your business with Gravity’s Enterprise Consent and Preference Management solutions. Combine customer identity and purpose data to truly understand and respect how customers want to engage.
  • Integration and Security : Explore how SAP Customer Data Cloud integrates with downstream systems such as SAP Marketing, SAP Commerce, CMS, and email campaign management systems. Our security guide ensures a robust and secure implementation.
  • Developer-Friendly APIs and SDKs : Gravity offers developer-friendly options with APIs and SDKs, enabling seamless integration with SAP Customer Data Cloud. Explore various development and implementation options tailored to your business needs.


Why Gravity for SAP Customer Data Management:

  • Proven Expertise : As an established SAP Gold Partner, Gravity brings a wealth of experience in implementing SAP solutions for customer data management.
  • Tailored Solutions : Our services are tailored to your unique business requirements, ensuring a customized approach to SAP CDP and CDC implementation.
  • Data Privacy Focus : Gravity places a strong emphasis on data privacy and governance, aligning our solutions with industry standards and regulations.
  • Innovation at Scale : Leverage the latest innovations and future features of SAP Customer Data Platform with Gravity’s commitment to staying at the forefront of technology.

Request a demo to unlock the potential of unified customer data, personalized engagements, and sustainable business growth.
Watch our overview video to see the transformative impact of SAP CDP and CDC on customer experiences. Gravity is your strategic partner for elevating customer engagement to new heights.