In-Depth Customer Journey Insights

Kissmetrics tracks and analyzes every step of your customer journey, from the first visit to conversion and beyond. With detailed insights into how users interact with your site and products, you can identify patterns, uncover pain points, and optimize the entire customer experience.

Advanced Funnel Analysis

Kissmetrics allows you to create and analyze funnels that track user behavior through your site or app. Understand where users drop off, which paths lead to conversions, and how different segments behave differently. Use these insights to improve your funnels and boost conversion rates.

Cohort Analysis for Long-Term Growth

With Kissmetrics’ cohort analysis, you can track and compare the behavior of different groups of users over time. Understand the impact of changes to your product, marketing efforts, or user experience on different user segments, and make informed decisions that support long-term growth.

Behavioral Segmentation

Kissmetrics lets you segment your users based on their behavior, demographics, and more. Tailor your marketing efforts to specific segments, create personalized experiences, and target the right audience with the right message, all leading to higher engagement and conversions.

Powerful Event Tracking

Track any action users take on your site or app with Kissmetrics’ powerful event tracking capabilities. From clicks and page views to form submissions and purchases, you’ll have a complete picture of user activity, enabling you to optimize your site and marketing efforts for better results.

Revenue Attribution

Understand which channels, campaigns, or actions drive the most revenue for your business. Kissmetrics’ revenue attribution features help you identify the most effective marketing strategies and allocate your resources to maximize ROI.

Easy Integration and Customization

Kissmetrics integrates seamlessly with your existing tools and platforms, including e-commerce platforms, CRM systems, and marketing automation tools. Customize your tracking and reports to match your business needs, ensuring that you get the most relevant insights.

Customer Journey Tracking

Gain a comprehensive view of how users interact with your site or app across their entire journey.

Funnel Analysis

Identify where users drop off and optimize your funnels to improve conversion rates.

Cohort Analysis

Track the behavior of specific user groups over time to understand the impact of changes.

Behavioral Segmentation

Segment users based on behavior for targeted marketing and personalized experiences.

Event Tracking

Monitor key actions on your site or app for detailed insights into user behavior.

Revenue Attribution

Determine which channels and campaigns generate the most revenue.

Custom Reporting

Create reports tailored to your business needs, integrating data from multiple sources.