SAP Emarsys Customer Engagement is a powerful omnichannel marketing platform that enables businesses to create personalized and automated marketing campaigns. It combines data-driven insights with advanced segmentation and automation capabilities to help companies deliver highly relevant and timely messages to their customers across multiple channels. Emarsys aims to enhance customer engagement, drive conversions, and increase customer loyalty.
At Gravity, our mission is to improve user experiences and build long-term relationships through personalized and data-driven marketing strategies. SAP Emarsys aligns perfectly with these goals by offering:
Emarsys Starter Package :
- Kick-off workshop with strategic consulting.
- SAP Emarsys account setup with key configuration parameters.
- Implementation of data strategy.
- GDPR compliant opt-in/opt-out processes.
- Automated welcome program creation.
- Customized responsive VCE email templates.
- Personal training for marketing teams.
Integration of Data and Content :
- Seamless integration of SAP Emarsys with CRM, ERP, or online store systems.
- Streamlining data exchange processes.
- Maximizing existing data for campaigns and automated processes.
End-to-End Solution for Multi-Channel Campaigns :
- Full-service package for Emarsys newsletter or lifecycle campaigns.
- Personalization and user-specific content aligned with goals.
- Multi-channel marketing automation across web, email, social media, SMS, telephone, and print.
Emarsys Template Service :
- Custom design and programming of SAP Emarsys VCE email templates.
- Modular, responsive, block-based universal templates.
- Tailored to campaign production processes.
- Thorough testing on relevant email clients.
- Training for employees, including insider tips and tricks.
Permission Manager :
- Kick-off workshop with strategic consulting.
- SAP Emarsys account setup with key configuration parameters.
- Implementation of data strategy.
- GDPR compliant opt-in/opt-out processes.
- Automated welcome program creation.
- Customized responsive VCE email templates.
- Personal training for marketing teams.
SAP-Emarsys Connector:
- Seamlessly integrates SAP Sales Cloud and Emarsys Marketing Platform.
- End-to-end marketing automation solution, making Emarsys the lead generation and nurturing platform for SAP Sales Cloud (C4C).
SAP Emarsys Training, Support & Consulting :
- Expert assistance on deliverability, contact acquisition, and more.
- Implementation of automated mailings and tactics.
- Emarsys user training.
- Newsletter analysis and best practices advice.
- Premium support for Emarsys users.
- Customer Data Platform (CDP)
Centralize and unify customer data from multiple sources to create a single customer view.
- Advanced Segmentation
Use AI and machine learning to segment customers based on behavior, demographics, and lifecycle stages.
- Personalized Messaging
Deliver personalized content and product recommendations tailored to individual customer preferences.
- Omnichannel Automation
Design and execute automated marketing campaigns across multiple channels to provide a seamless customer experience.
- Email Marketing
Create, automate, and optimize email campaigns to engage customers with personalized content.
- SMS and Mobile Marketing
Reach customers with targeted SMS and push notifications to drive engagement and conversions.
- Web Personalization
Personalize website content in real-time based on customer behavior and preferences.
- Social Media Integration
Integrate social media campaigns to reach and engage customers on platforms like Facebook and Instagram.
- Performance Analytics
Use detailed analytics and reporting to measure campaign effectiveness and optimize marketing strategies.
- AI-Driven Recommendations
Leverage AI to predict customer behavior and deliver relevant product recommendations.
- Integration
Integrate SAP Emarsys with Gravity’s existing systems (CRM, ERP, etc.) to ensure seamless data flow and synchronization.
- Data Collection
Start collecting and unifying customer data from all touchpoints to create a comprehensive customer profile.
- Segmentation
Define key customer segments based on business goals, such as new customers, loyal customers, and at-risk customers.
- Campaign Planning
Plan and develop personalized omnichannel campaigns tailored to each segment. Set clear objectives and KPIs for each campaign.
- Automation Setup
Configure automated workflows to deliver personalized messages based on customer actions and triggers.
- Testing and Optimization
Continuously test campaign elements such as subject lines, messaging, and timing. Use A/B testing to identify best practices.
- Monitoring and Reporting
Regularly monitor campaign performance and customer engagement metrics through Emarsys’s analytics dashboard.
- Feedback Loop
Implement a continuous feedback loop to refine strategies based on insights gained from analytics and customer interactions.
Gravity's team of experts is available for assistance with Emarsys marketing platform email and cross-channel activities, providing expert advice, training, and ongoing support.