Bharti Airtel: Built online presence and digital footprint with IBM Websphere, Sterling gateway, and responsive sites.
Overview
Bharti Airtel Limited is an Indian global telecommunications Services Company. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services. It is the largest mobile network operator in India and the third largest in the world with 325 million subscribers. Airtel was named India's second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.
Business Objective
- To build Airtel India’s online presence for customers to know tariffs by city
- Develop Airtel Tanzania’s digital footprint roadmap for Airtel’s business expansion to Africa
- Enable B2B data transactions with partner enterprises
Solution
- Developed Airtel’s portal on IBM Websphere portal framework with IBM Web Content Management system
- Developed Airtel Tanzania’s mobile site wireframes for responsive website, with customer facing as well as internal team applications
- B2B transactions through IBM Sterling gateway
Business Value
Rich customer experience through digital content and mobile responsive site