Sakhi: Modern eCommerce with global reach, custom blouse design, loyalty integration, and international payments.
Sakhi as a brand celebrates the new-age woman and is committed to unveil her real beauty and progressive personality. Sakhi combines traditional fabrics and craftsmanship with contemporary themes to create an ensemble that embodies the values of Modern Women. Sakhi combines the power of physical retail with online retail through it’s coupled omnichannel commerce.
- To uplift Sakhi’s brand value with the best user experience across devices
- To enable Sakhi’s customers to use loyalty reward points
- Engage userbase through responsive emailers and targeted offers
- Offer custom blouse designs to pair up with Sarees
- Support international payments
A detailed eCommerce consulting assignment was carried out to make stakeholders understand why the brand needs an uplift from Magento 1.6 to Magento 1.9.2. Also part of the consulting was many aesthetic changes to target Sakhi’s brand among new age women. The consulting helped Sakhi take the next step towards rebranding the entire eCommerce to 1.9. Major activities as part of new development:
- Developed a brand new modern design responsive multicountry eCommerce
- Integrated in-store loyalty module from PoS to Magento
- Developed custom Blouse designer module, for customers to design their own blouse matching with the Saree
- Integrated 2Checkout for international payments.
- Brand upliftment to premium segment 100% recurring cost reduction by removal of 3rd party dependency on hosting mobile site.
- 50% Increased revenue by acceptance of payments from worldwide customers.