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Peak Design

Peak Design: Redesigned eCommerce site on Magento with streamlined order management and rich media content.

Overview

Peak Design is an award winning product Design Company that engineers professional grade camera accessories for photographers of all types and abilities. The company’s mission is to enable active, creative, adventurous people to better capture and appreciate the beautiful world around them. The top lines of products are creative gear and everyday carry: cameras, lenses, binoculars, GoPros, laptops, mobiles, mounts, clips, latches etc.


Business Objective

Relaunch Peak Design with a branded face of the site along with streamlining the Order management process. The eCommerce needed to be migrated from Opencart to Magento for optimal looks and SEO friendly features


Solution
  • Worked with Peak Design’s global team on developing the brand new Magento 1.9.1 commerce site.
  • Created the complete backend functionality of positioning priority products on Category listing
  • Developed a smooth user journey for discovering products through intuitive menu and custom ajax filters
  • Implemented a WYSIWYG editor for content team to create rich content with images and videos
  • Complete customization of the Magento product details in backend to support rich media content in mosaic tiled layout
  • Developed custom product configurators for the users to choose the accessory color, material on the category landing instead of navigating to the product detail page

Business Value

Intuitive user experience for both customers and system users for Order Management, Content Management and Product Management