In this business case, we were approached by a footwear sales company. The company works as both a retailer and a news website covering trends in the sneaker industry. Being a major hub for footwear enthusiasts and fans, the customer decided to thoroughly upgrade their web presence. Andersen's web team was expected to match all the best eCommerce practices, making each user session appealing and intuitive and contributing to higher conversion and sales rates.

With us, the customer wanted to obtain an eCommerce website capable of withstanding increased competition in the footwear domain. Andersen's team successfully addressed their needs in terms of engaging UI/UX, site analytics, SEO efforts, etc. While working on this web project, our experts accomplished an entire range of tasks. We redesigned the site header, merged the two existing versions of the site targeted at men and women, optimized the mobile version, built a reselling marketplace for sneakers, transferred all analytics capabilities from the old environment to GA4, reworked the main product pages, news section, and product lists, etc.

48 months

6 specialists